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In the hustle and bustle of Jakarta, one event has become more than just a place to shop—it’s a celebration of creativity and local pride. Trademark Market 2024 Vol. 2, held at City Hall PIM 3 from November 29 to December 1, welcomed over 45,000 visitors eager to explore the best of what Indonesian brands have to offer.
Saira Nisar, CEO of Trademark Market, shared her excitement about the event’s reception. “I was honestly surprised and happy with the enthusiasm of Jakarta residents. Even though they weren’t familiar with many of the brands from Bandung, they were still eager to explore. This makes us even more motivated to bring local brands to more places across Indonesia. Hopefully, this dream can come true,” she said.
And it’s not just a one-time success. In 2024, Trademark Market has held four events across Bandung and Jakarta, drawing over 100,000 visitors in total. More than 500 local brands have joined these events, showcasing how rich and diverse Indonesia’s creative industry really is. Since its start in 2011, Trademark Market has become a trusted platform for small businesses and creators to connect with people who value originality and quality.
What makes it even more special is the experience it creates. It’s not just about shopping—it’s about discovery, connection, and pride in supporting homegrown talent. The event even attracted famous faces like Marsha Aruan and Vidi Aldiano, showing just how much excitement local brands can generate.
Trademark Market isn’t just selling products; it’s selling a vision—one where Indonesian brands can thrive and be celebrated, both locally and beyond. But as the movement grows, so does the challenge: How do we make sure this support for local brands doesn’t fade? How can this momentum turn into lasting success that fuels Indonesia’s creative economy for years to come?
Events such as Trademark Market get us closer to answering these questions, proving that supporting local isn’t just a trend—it’s a movement worth growing.
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