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(Photo courtesy of Oh Beauty Festival)
Blok M has always been a cultural landmark, a place where generations have gathered, shopped, and experienced the ever-changing pulse of the city. Over the years, it has evolved from a legendary retail hub into a dynamic space for creativity and lifestyle. Now, Oh Beauty Festival 2025 is set to solidify its place as the ultimate destination for young people looking to explore beauty, fashion, fragrance, and lifestyle.
"Oh Beauty Festival 2025 is not just a festival; it’s a meeting point where creativity, community, and industry come together in a thriving space. Blok M has always witnessed cultural and trend movements, and now, we’re taking that spirit to the next level—creating a melting pot where beauty, fashion, fragrance, and the creative industry can collaborate. This is not just about celebrating beauty; it’s about how this industry continues to evolve, pushing boundaries and creating new spaces for innovation," said Rara Emiria, Co-Founder of Overheard Beauty Universe.
More than just a marketplace, Oh Beauty Festival carries the vision of building an inclusive, relevant, and collaborative ecosystem. In Blok M, beauty and lifestyle are not just trends—they are part of a creative movement that continues to grow and inspire.
"We are thrilled to collaborate with Oh Beauty Festival 2025 to reignite Blok M’s energy as a vibrant lifestyle center. Through a mall takeover concept, we want to connect nostalgia with today’s trends, creating a space that is both familiar and fresh," said Medina Latief Harjani, CEO of Pasaraya.
Through this mall takeover, every floor of Pasaraya will offer a unique experience, turning the space into a complete beauty and lifestyle ecosystem. Oh Beauty Hall will be the ultimate beauty hub, featuring top brands like Wardah, Kitschy Beauty, AERIS Beaute, ESQA, Rodda, and Rose All Day. Fragrance Now will be a paradise for perfume lovers, showcasing collections from Layr Fragrance, Mykonos, Onix, SAFF & Co., and many more. The Closet will be a fashion exploration space with brands such as Lafiye, Sunny Pixie, TAKA, 3MONGKIS, Mata Clothier, Goena, and Stuudio Particular. Bite Market will be a food haven, bringing in favorites like Demie Bakmie, Oma Elly, Acaii, Depot Nasi Pajero, Janji Jiwa, INJI Coffee, and many others.
By combining retail, exploration, and interactive experiences, Oh Beauty Festival is turning Blok M into Jakarta’s most dynamic lifestyle destination.
"Beauty and lifestyle were once seen as separate worlds, but now, those boundaries are fading. Beauty is not just about products—it’s about expression, identity, and the way we live. Oh Beauty Festival 2025 proves that this industry is becoming more inclusive, more expansive, and filled with opportunities. This is a moment to build a bigger, more creative, and more empowered ecosystem for everyone," said Rika Linata, Co-Founder of Overheard Beauty Universe.
Beyond shopping, the festival offers exciting and unforgettable experiences. Live performances from Wijaya 80, Nadhif Basalamah, The Lantis, Adrian Khalif, and daily DJ sets will bring the festival to life. Inspiring talks will feature KOLs and community figures like Deb (@olfaxtory), Revania Shabika (@sapeyeeee), Tyna Dwijayanti, and Paola Serena. Interactive experiential zones will include Beauty Game Zones by AMERO, The Fitting Room, and a photobooth by HOORA. Special events and challenges like the Bite Challenge and surprise appearances by Lizzie Parra, Veronika Krasnasari, and Lutfi Afansyah will add to the excitement.
With a fresh, community-driven approach, Oh Beauty Festival 2025 is more than just a beauty event. It is a space for new, exciting, and relevant experiences for today’s generation.
The collaboration between Oh Beauty Festival and Pasaraya Blok M aims to build a larger and more inclusive beauty, fashion, and lifestyle ecosystem, support local brands and creative communities on a bigger scale, establish Blok M as a creative hub for the new generation, and revive the shopping and exploration experience in a more dynamic retail space.
"Blok M is glowing again, becoming Jakarta’s new beauty and lifestyle hotspot." Oh Beauty Festival 2025 is bringing back the nostalgia and energy of Blok M while introducing a fresh and modern experience.
Don’t miss Oh Beauty Festival 2025 at Pasaraya Blok M. The event will take place on March 13-16 and March 20-23, 2025, with free entry. Follow @ohbeauty.id and @overheardbeauty for the latest updates.
Oh Beauty Festival 2025 is presented by Overheard Beauty Universe and sponsored by Grab, Mandiri, Amero Jewellery, Pond’s, MakeOver, Tavi, Mountoya, Olsera, Blue Production, Praktis, and Recharge, with supporting brands including Rodda, Naturally Speaking, Wardah, OMG, AERIS Beaute, Renafoodies, TAKA, Labore, Instaperfect, Realfood, Loco Scents, Lab Art Aromatique, Morrs, Lunalla, Mata Clothier, The Body Tale, Apartment 506, O’Naomi Natural, Oma Elly, and Senus.
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