Celebrating 4 Years of Sonderlab

In recent years, South Jakarta has become a hotspot for Indonesia’s youth culture, often setting the trends that ripple throughout the nation. Known for its chic cafes, bustling pop-up markets, and cutting-edge fashion, this area—fondly referred to as "Jaksel"—embodies a distinct lifestyle that blends modern global influences with a uniquely local flair. Whether it’s in the realm of fashion, food, or music, Jaksel has positioned itself as the epicenter of what’s cool and current in Indonesia’s pop culture landscape.

At the heart of this cultural wave is Sonderlab, a brand that has not only kept up with the pulse of Jaksel but has actively shaped it. Starting as a store, Sonderlab quickly expanded into a lifestyle and cultural platform, becoming a key player in defining the signature “Jaksel” style. By engaging in collaborations, hosting events, and launching its own fashion line, Sonderlab has solidified its role as a tastemaker among South Jakarta’s youth. 

Now, to celebrate its four-year journey, Sonderlab is hosting a special two-weekend event series in collaboration with WCTM (Wijaya Car Trunk Market) and Tujuhari Coffee. The event’s first half took place on August 31st - September 1st and will resume again on September 7th - 8th at Tujuhari Coffee and the adjacent parking space in Grand Wijaya Center.  

Sonderlab Drop 02

The highlight of the event is the exclusive second release of Sonderlab’s fashion line, curated by renowned Creative Director Sean Sheila. The collection, focusing on modern and essential wardrobe pieces, will be unveiled at Tujuhari Coffee during both weekends. This drop promises to reflect the contemporary yet laid-back aesthetic that has become synonymous with Sonderlab.

Samplelab

The first weekend will kick off with Samplelab, offering a curated selection of samples, prototypes, and excess inventory at significant discounts. Fashion enthusiasts can explore offerings from brands like Aesthetic Pleasure, CPSL, Dibba, MONEY MAN WORKS, Oline Workrobe, One Off Ones, RTW Studio, STUDIOMORAL, and SYMA.

Sondersouq

The second weekend will highlight Sondersouq, a marketplace featuring preloved fashion items from well-known personalities (Sondersphere KOLs) and vintage stores. Expect unique finds from notable figures like Ajeng Svastiari, Alessandro Georgie, Dien Tirto Buwono, Joanna Brahmana & Nindya C, MBG (Mood By Guciano), Nadia Juliana, Riri Moeya, Spinning Joni, and more.

Sonderswindle

This year’s Sonderswindle is poised to be the biggest yet, offering a “Buy 1 Get 1 Free” promotion on select products. Shoppers can expect deals on popular brands such as A.P.C., ACNE STUDIOS, ARIES, AWAKE NY, BASTILLE, CARHARTT WIP, and many others. The sale will be available during both weekends, offering an irresistible opportunity for those looking to update their wardrobe.

Sonderspoon

In collaboration with Tujuhari Coffee, Sonderlab will introduce a special menu featuring two signature cocktails—Drop the Pressure and Love Me Two Times—and a unique coffee blend, Less Than Zero. This limited-edition menu will be available from August 31st until September 15th, allowing attendees to indulge in exclusive flavors crafted for the occasion.

Sonderstorm

Adding to the excitement is Sonderstorm, an interactive music activation that transforms any space into a vibrant club setting. Powered by the electrifying beats of TRMPOLIN and friends, including Femme Frequency and Sondersquad, Sonderstorm invites DJs and music lovers alike to bring their USBs, plug in, and create unforgettable musical experiences.

Sonderlab’s anniversary celebration promises to be an unforgettable experience, blending fashion, music, and lifestyle. Don’t miss out on this opportunity to experience South Jakarta’s cultural scene and follow @sonderlab, @wctm_wctm, and @tujuhari_ on social media for more updates and details.